PR Newswire and Business Wire to lose most of their media reach in Africa

The South African Press Association (Sapa), the only strategic partner of PR Newswire and Business Wire for press release distribution in Sub-Saharan Africa, recently announced that it will cease all operations.

Thanks to their partnership with Sapa, PR Newswire and Business Wire were able to redistribute their clients’ press releases to around 70 media houses, mainly based in South Africa.

“We are sad to see one of our peers go. Some Sapa clients have already resorted to APO to ensure the continuous distribution of their press releases in Africa. APO has allocated resources to answer their every need, including panafrican distribution reaching over 150,000 media professionals and 250 million Africa mobile subscribers," said Nicolas Pompigne-Mognard, APO Founder and CEO.

APO is the creator of Africa Wire® , the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, LexisNexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries and more.

APO Africa Wire® has a potential reach of 600 million people and guarantees the most efficient media influence in Africa; in turn, this is how APO's clients can directly target audiences in all corners of the continent and the world.

APO is a NASDAQ GlobeNewswire Authorised Agency for Africa offering unique access to 1.5 million financial and trade media outlets in North America, Europe, Asia and the Middle East .